We launched the "Impacthon" initiative as part of a comprehensive campaign to advance social investment in the Kingdom. This initiative aims to highlight critical social issues and develop sustainable solutions, raising awareness of the significance of social investment and its role in addressing community challenges. By leveraging human capital and social work, the initiative fosters a deeper understanding of social responsibility. Additionally, it includes programs in collaboration with the National Center for Non-Profit Sector Development, aligning with government efforts to build a thriving non-profit sector that contributes meaningfully to social and economic development.